04 - Fractional CMO - Wellearn - Powerful Education, Courses Online WordPressTheme

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What You’ll Get

You're the default CMO

You founded the company. Somewhere along the way, you also became the one writing briefs, reviewing copy, and wondering why nothing ships on time.

Your team is capable but directionless

The marketers are good. The designers are good. Nobody knows what to prioritize, so everything gets prioritized and nothing gets done.

You're between marketing leaders

Your last head of marketing left. You need someone senior to hold things together while you hire right. Six months of drift is expensive.

A full-time CMO is premature

The salary, the equity, the ramp time. You're not at that stage yet. You need senior judgment without the senior overhead.

BY THE NUMBERS

Sixteen years. Two companies. One very specific skill set

16 Years

Across content, marketing, and operations — building from the ground up and scaling what already existed

2 Founder Stints

Built Vaak (AI productivity) and led marketing at Starweaver — both sides of the founding table

6 Countries

Worked across markets in Asia, Europe, and beyond — with clients including National Geographic India, Discovery Channel, and Spotify

3-Month Minimum

Every engagement starts with a 3-month retainer. Enough time to actually change something.

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WHAT YOU'LL GET

Strategy that ships. A team that knows what to do next. Marketing that holds up under pressure.

As your fractional CMO, I work on a monthly retainer — usually three to six months, sometimes longer. I show up to leadership meetings, set the marketing direction, and stay close enough to execution that the strategy doesn't stay in a slide deck. I've built this from the founder side and the operator side. I know what breaks and why.

What this looks like in practice: weekly or biweekly strategy sessions, async availability for decisions and reviews, direct involvement in positioning, campaigns, and partnerships when needed, and honest guidance on team structure and hiring. I don't hand off frameworks and disappear. I stay in the room until the work is done.

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TESTIMONIALS

See what our customers
are saying

We'd been running marketing without any real direction for about eight months. Vani came in, figured out what was broken in the first two weeks, and built a system the team could actually follow. Six months later we had a functioning content engine and a hire we were confident in.

Luna lovegood, PR Technology Group,Inc

I was doing the marketing myself and it was costing me in ways I couldn't see clearly. Vani helped me step back, figure out what actually mattered, and hand things off without losing momentum. She thinks like a founder, which made the handoff feel real instead of theoretical.

Luna lovegood, PR Technology Group,Inc

What I needed was someone senior who could sit in leadership conversations and make marketing decisions I'd trust. Vani did that, and she brought enough operational depth to actually execute, not just advise. The retainer model worked better than I expected.

Luna lovegood, PR Technology Group,Inc

WAYS TO WORK TOGETHER

PACKAGES

RETAINER

Strategic CMO

Monthly retainer. Covers marketing strategy, quarterly priorities, weekly or biweekly sessions, and async availability. Best for founders who need a senior voice without a full-time seat. 3-month minimum.

RETAINER + EXECUTION

CMO + Team Lead

Everything in Strategic CMO, plus direct involvement in positioning, campaign direction, and partnership conversations. I work closer to the execution layer. Right for teams that need a player-coach. 3-month minimum.

ADVISORY

Marketing Audit + Roadmap

A focused engagement — four to six weeks. I audit your current marketing, identify the gaps, and hand off a clear 90-day roadmap with team and hiring recommendations. No retainer required

HIRING SUPPORT

Team Build Consultation

For founders who need help structuring their first marketing hire — or their first team. I help define the roles, write the briefs, and advise through the interview process. Scoped by need.

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testimonials

Why Work
With Me

Real stories, real results. Dive into how I helped teams automate workflows, save time, and scale smarter with AI.

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Digital Ads
Animations
Documentary & Travel

Let’s build a system that fits your team

Portfolio

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AI FRAMEWORKS

Architect AI strategy without the hype

Story Spine Method

Structure brand narratives that hold up

AI Ethics and Responsible Use

How to build AI practices that are actually defensible — for teams, leaders, and organizations navigating real risk.

Story Structure Masterclass

A practical framework for building stories that hold. Used by screenwriters, brand strategists, and content leads.

Build a Daily Writing Habit

The course for people who know they should write more and keep not doing it. Practical. Structured. No guilt.

Character Building Workshop

For writers and brand builders who need characters — real or constructed — that people stay with.

AI for Creative Workflows

How to integrate AI tools into creative and marketing operations without losing the work's quality or your own judgment.

The Founder's Marketing Primer

The marketing fundamentals that get skipped in the early stage — and cost the most when they're missing.

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AI Courses

Ask Your Questions

Frequently Asked Questions

What does a fractional CMO actually do?

A fractional CMO provides senior marketing leadership on a part-time or retainer basis. In practice, that means setting marketing strategy, prioritizing the work, directing the team, advising on hiring, and staying close enough to execution that decisions translate into outcomes. The engagement replaces the need for a full-time chief marketing officer during an early or transitional stage.

How is a fractional CMO different from a marketing consultant?

A consultant typically scopes a project, delivers a recommendation, and exits. A fractional CMO stays in the business. I attend leadership meetings, work with your team week to week, and remain accountable to results over the length of the engagement. The distinction matters most when execution is the problem, not just strategy.

What size company is this right for?

This engagement works best for pre-Series A and Series A startups without a marketing leader, founders who have been running marketing themselves and need to step back, and growth-stage companies navigating a leadership transition. If you have a functioning CMO in place, this is probably not the right fit.

How long does a typical engagement last?

The minimum engagement is three months. Most engagements run three to six months. Some continue longer, depending on where the company is in its growth and whether a full-time hire has been made. I’ll tell you when the engagement has served its purpose.

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Let’s Create Something –
Extraordinary

Whether you’re a studio executive looking for a fresh directorial voice, a brand in need of impactful storytelling, or an aspiring filmmaker seeking guidance—let’s connect.